NORTH

OVER

EVERYTHING

Our mission is to provide Canada’s small and mid-market builders with growth strategy and intelligence to fight in an unprecedented era of disruption.


– Inspired by the grit and defiance of Canada’s 2019 Championship basketball team –
AI_IMAGE: A realistic ultra-wide panoramic night sky on pure black background with naturally scattered stars following real astronomical distribution, most of the sky is dark empty space with sparse individual stars of varying brightness and size spread unevenly across the frame, a few loose clusters resembling real constellations, one very bright North Star Polaris near upper center with soft four-pointed diffraction spikes and gentle glow halo, stars range from barely visible pinpoints to small bright dots, vast dark negative space between star groupings creating authentic depth, extremely subtle blue-violet nebula hint in one small area, no ground no horizon pure celestial void | digital-art | landscape

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intelligence / Strategy / Apr 2026

The Buy Canadian Policy: Implications for Small and Mid Sized Enterprises

At Davos in January, Prime Minister Carney delivered a blunt message to Canadian businesses: the rules-based international order is over. The Buy Canadian Policy is one of Ottawa’s answers to that call to action. An analysis of over 7,000 procurement records and PSPC departmental plans reveals both opportunities and barriers for SMEs — the engine of Canada’s business landscape.

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02

strategy / growth / Mar 2026

The Growth Engine Playbook for SMEs

Canadian small and mid-market builders are under siege — rising costs, declining revenues and a trade war exposing economic vulnerability. Drawing on principles from The Growth Engine, this playbook outlines strategies for Canadian SMEs to evolve from preservation to sustained, high-performance growth.

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03

innovation / Feb 2026

Business Model Innovation

Most organizations can describe what they sell, but far fewer can explain how their business model creates, delivers, and captures value—or how to efficiently innovate their model. This article explores the concept of business model innovation, why it matters, and how firms can use it to respond to disruption and seize new growth opportunities.

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About north over everything

Intelligence for the builders running Canada’s small and mid-market.

North over Everything is a dispatch-style publication series covering strategy, innovation and growth operations thought leadership for Canadian small and mid-sized enterprises (SMEs). We cut noise providing contemporary insight and analysis written for founders, executive leaders and the advisors who back them.

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Strategy and intelligence for Canada's small and mid-market builders.

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